CI and logo design for an advertising association

The Werbegemeinschaft Bad Buchau e.V. - or WGB - is an association of tradespeople from the region.

The advertising association has a large exhibition and showcase front of approx. 15 metres in length including display and brochure compartments in the foyer of the Bad Buchau spa clinic.

I was entrusted with the task of creating a uniform appearance and CI for this showcase wall and video display.

This involved revising and modernising a familiar WGB logo that had already been introduced years ago and reproportioning it in line with artistic aspects. A claim, a meaningful colour scheme and other graphic elements were added.

With this new logo, the areas of the display case could then also be holistically designed in large format right into the respective display case interior.