Swinging Colors
Development and design of a colour wheel game and interactive window displays for a dm drogeriemarkt campaign
In collaboration with the University of Witten Herdecke (Prof. Dr Bockemühl) and the advertising agency Saatchi & Saatchi, an unusual advertising concept is created for the dm drugstore chain - the campaign: "Swinging Colours"
Due to the affinity of company founder Götz Werner to anthroposophy and Goetheanism, the campaign is based on Goethe's so-called theory of colours.
In this context, I developed the colour spinning top game as well as interactive window displays and the campaign claim.
In addition to the development and design of the colour spinning top game, I was also responsible for the entire product and production management.
The game consists of three high-precision spindles turned from solid aluminium, each consisting of a handle and screw-in spinning tops with different geometries.
The game also contains four double-sided printed plastic discs in CD size as well as a 3-piece, injection-moulded box made of semi-transparent plastic and instructions in the form of a fanfold.
The production of a total of 150,000 of these games was organised by me - full service product management. The production of the 900,000 components of the spinning top spindles alone had to be completed within 10 months. The deadline for the start of the advertising campaign was decisive - for which a special, fully automatic CNC precision high-speed lathe was purchased and set up, which produced 24 hours a day around the clock.
To accompany this campaign, I also developed, designed and manufactured interactive large-format spinning discs for installation in the shop windows of the dm shops.
The colour geometries of the spinning top discs with a diameter of 1.5m were produced for around 600 dm drugstore branches. Equipped with an electric drive and a three-legged shop window quick-mount vacuum system, the display could be attached directly to the shop window from the inside.
The motor control system enabled viewers to change the speed of the rotating discs in front of the shop window using hand gestures, thereby creating various colour and depth effects.
The idea of interactive shop window design was highly innovative and a crowd puller in the early 2000s.
