CI and brand marketing for a hidden champion
I was responsible for developing a new CI and brand image for the internationally active machine and plant manufacturer Kniele Mischtechnik GmbH.
The company manufactures machines for industrial mixing technology and builds plants for the concrete industry as well as the pharmaceutical, food, nuclear and recycling industries.
KNIELE Mischtechnik GmbH is a medium-sized "hidden champion" in Bad Buchau in Upper Swabia, specialising in mixing technology for the concrete, plastics, paint and pharmaceutical industries.
With the 3rd generation now working in the family business and an international set-up, the entire CI and CD had to be redesigned and realised down to the smallest detail, such as machine nameplates and lettering for the service vehicle fleet.
One of the main tasks in the consultation for an appropriate CI and redesign of the entire CD was to initiate a certain "think different" effect in the company. For this reason, in addition to a new logo and corporate design, I also designed a comprehensive yet representative and high-quality product catalogue. Industrial machines and their applications are shown on over 50 pages with extensive and large-format images. A PDF version is available here.
Another component was the relaunch of the website:
Implementation of the new corporate design as well as UI and UX design of the site including content creation and content management.
Design of the vehicle fleet, the façade of the administration building and machine labelling.
All advertising materials, online and offline, correspondence papers, flyers etc. are continuously developed and designed.
Draft, design and production of the multilingual catalogue:
Kniele Product Guide 2019 and 2022
Design concept, space utilisation, furnishing, graphic design work through to pre-press for the KNIELE exhibition stands at BAUMA 2019 and 2022.