New CI, design, online presence and representative main catalogue for KNIELE GmbH

KNIELE Mischtechnik GmbH is a medium-sized "hidden champion" in Bad Buchau in Upper Swabia, specialising in mixing technology for the concrete, plastics, paint and pharmaceutical industries.

With the 3rd generation now working in the family business and an international set-up, the entire CI and CD had to be redesigned and realised down to the smallest detail, such as machine nameplates and lettering for the service vehicle fleet.

Another important task was to initiate a certain "think different" effect in the company, which is why I designed a comprehensive but representative and high-quality product catalogue. Industrial machines and their applications are shown on over 50 pages with extensive and large-format images. A PDF version is available here.

I also relaunched the website kniele.de

I was also responsible for the design concept and the development and implementation of the extensive content.