The colour spinning top game and interactive window displays for DM-Drogeriemarkt
Development, planning and realisation of an advertising campaign for dm - Drogeriemarkt. In cooperation with the University of Witten Herdecke (Prof. Dr Bockemühl) and under the leadership of the advertising agency Saatchi & Saatchi, an advertising concept for the dm drugstore "Swinging Colours" campaign was developed.
campaign: A game for the whole family as well as large-format, interactive shop window displays are designed, created and produced by me for this purpose.
The so-called colour spinning top game is based on Goethe's theory of colours. The aim was to use a "popular education approach", as advocated by DM founder Götz Werner, to playfully impart knowledge about colours and their creation through movement. To accompany the campaign, interactive window displays were prominently placed in the windows of all DM shops. In addition to the development and design of the colour spinning top game, the production of a total of 150,000 of these games was also completely taken over. In particular, the production of 900,000 aluminium components for the high-precision spinning top spindles was handled in-house.